We are experts at handling the sales and marketing of new homes. Many of our employees and senior management team have an impressive background in New Homes, having worked for some of the UK’s largest house builders.

We are proud to work alongside house builders and developers from the moment they acquire land to the moment we hand over the keys to the end user.

Not only do we price each individual scheme, we also work alongside our clients to value engineer the development. Our advice covers all elements of designing and producing an incredible product. Alliance London assists developer clients with floor plan design, ensuring the space available is maximised to produce the most desirable lifestyle and functionality outcome. We will value engineer the scheme through optimising the space available, floor plan design, amenity and services advice, design review, finish and specification input etc.


Alliance London is a full service, luxury estate agent brand that has single-handedly redefined and modernised traditional London based property services.

Putting it simply, we are refreshingly different.


Development, Design and Construction

• Design Review
• Finish and Appliance Selection
• Appliance package options
• Floor Plan Design
• Amenity Assessment and Proposal
• Value Engineering Plans
• Project Management
• Architecture and Design
• Renderings
• Sales and Timeline Projections including cashflow forecasting
• Staging and interior design advice
• Art Displays
• Sales Gallery and show home Design

Marketing and Operations

• Target demographic analysis
• Branding design
• Web and Micro site design and content
• Budget Management
• Photography Services
• Creative Design for Digital and Print
• Campaign and Launch Strategy
• Global Database Marketing
• Lifestyle Partnerships
• Community Involvement
• Event Planning and Management
• Public Relations Oversight
• Social Media Strategies
• Interactive Technology Set Up

Sales and Operations

• Sales Operations Management
• Show home and site sales team assembly
• Pricing strategy
• Incentive scheme management
• Contract Negotiations
• Sales progression
• Hand over management
• Snagging

Plus -
• Mortgage finance introducers


Marketing of new developments is an art form. Communicating the look and feel of something that has not, in many cases, been built is not an easy task. At Alliance we understand how cutting-edge tech, such as animated video tours and 3D renderings can bring a concept to life.

We work alongside developers and developments of any scale, from 1 off units through to vast mixed-use schemes.

Not only can we devise and implement effective marketing strategies, we also have forged global relationships that attract investment from every corner of the globe.


I was blown away by the professionalism demonstrated by the entire team at Alliance London.

— Sandra Papworth

Dealing with these guys was like a breath of fresh air.

— Tim Brooks

I was so impressed with this business I offered to invest in it.

James Meadow

The team at Alliance are an entirely different level to any other agent I have ever used.  Considerate, professional, efficient and most importantly honest.

Charlie Manning




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